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Art direction

People search art direction when the site has the photos and still looks cheap. Direction is what to show, in what order, at what scale. Not a filter.

What art direction is on a site

The work leads. Project photography is evidence. Type and space give it room. A gallery dump is the opposite of direction.

On a phone the same story has to hold. If the image is only impressive on a cinema display, it is not directed.

Who it is for

Companies with years of jobs and a site that treats them as thumbnails. The work is expensive. The frame is not.

This sits inside web design. It is not a separate film unit. The people on the site are the people who direct it.

What you walk away with

A site that presents the work in the same register as the jobs. Work is the proof. Pricing is the range. Contact if the current gallery is the problem.

Pricing · Work · Contact

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