Services
Website copywriting
People search website copywriting when the site is full of words that could belong to anyone. The copy has to name the work, the buyer, and what to do next.
What we write
Positioning, page copy, and project stories. Clear, specific, in the register of the firm. Not a slogan factory.
If the work is highway jobs in Alaska, the site says that. If the work is completed buildings, the case studies say what was hard and what shipped.
Who it is for
Companies that can talk about the work in a room and freeze on the page. Or a site that was written around keywords until it sounded like everyone else.
We write when the project needs it. You can supply copy. We will still structure it so a client can follow.
How it is used
Headings a person can search. Body a person can finish. Proof on the work pages. A contact line that asks what is wrong with the current site.
The journal answers the same questions in public. Pricing is the packages. Contact is the brief.